Anaqua Press Release

For Immediate Release

 

CONTACTS:
Ian Reid                                                                                                                
Anaqua                                                                                                               
617-375-5808                                                                                                      
ireid@anaqua.com                                                                                              

 

Anaqua Holds Inaugural User Conference

Global IP Leaders Share IP Best Practices and Chart Future Roadmap for IAM

Toronto, May 5, 2006 — Anaqua, a provider of intellectual asset management (IAM) software solutions, held its first User Conference in Toronto May 3-5. The event was attended by IP executives, patent and trademark attorneys and paralegals, as well as IT and operations staff from a number of industry leaders, including Microsoft, Kimberly-Clark, BAT and Ford. The conference was the first gathering of the Anaqua client community of IP leaders who share best practices and establish the priorities for the evolution of the ANAQUA system.

The Anaqua community is led by an Executive Council which met to define the community governance model. In a discussion of IAM business priorities, it was clear that when an enterprise gains immediate access to all relevant IP data, the focus shifts to improving risk management and the ability to target new opportunities.  

In a series of case studies, each company described their previous IP infrastructure and processes, their new ANAQUA environment and the business process best practices they have instituted to improve their IP asset management.  There were lively discussions about the challenges of change management in large, complex enterprises – the lessons learned and the key success factors.

Additional sessions covered a range of topics, including:

• Portfolio analysis
• IP planning and budgeting
• Trademark searches
• Anti-piracy & counterfeiting
• Collaboration with Outside Counsel
• Automated electronic filing & prosecution
• SOx and other compliance considerations for IP

There was a special focus on rolling out the browser-based, online ANAQUA system to law firms around the globe in as many as 160 countries. Several of the attending companies were taking the opportunity to begin this process at the INTA conference, which began in Toronto immediately after the Anaqua event.

About Anaqua
Anaqua provides Intellectual Asset Management software and services proven to help companies gain competitive advantage from their intellectual property (IP) portfolios. Anaqua’s clients, including BAT, Ford, Kimberly-Clark and Microsoft, proactively manage IP as a strategic asset aligned with corporate business goals to help drive revenue and profit.  These forward-looking organizations have successfully transitioned this traditional back-office cost center into a key component of the business, using industry best practices to gain significant revenues and savings from repeatable, measurable IP business process improvements. Anaqua is headquartered in Boston, Mass, with its European head office in London. For additional information please visit http://www.anaqua.com   

Anaqua is a registered trademark of Anaqua, Inc. All other trademarks are recognized as proprietary to their owners.