Anaqua Press Release
CONTACTS:
| Bruce Berman, Brody Berman Associates 212-683-8125 x216 bberman@brodyberman.com |
Ian Reid |
Diageo Selects Anaqua’s IP Management Solution
Another global brand leader adopts Anaqua’s
web-based IP
management solution
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Boston, Sep 12, 2007 —Anaqua,
a leading provider of intellectual asset management (IAM) software and services
to global companies, and Diageo, the world’s largest premium drinks
business, have entered into a multi-year business agreement. Under the agreement,
Diageo will license the ANAQUA IAM solution to manage Diageo’s global
IP portfolio of brands, trademarks, patents, designs and trade secrets. The
project will be managed from Anaqua’s European headquarters in London.
Diageo has an outstanding collection of beverage alcohol brands across spirits,
wine and beer, including Johnnie Walker, Guinness, Smirnoff, J&B, Baileys,
Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling
Vineyards wines.
The ANAQUA system automates many of the standard processes
followed by IP departments, using a configurable workflow engine to assign
tasks to internal and external staff and raise alerts if tasks are not
done in a timely fashion. The system can be configured to allow law firms
to securely enter data directly into the system using only a web browser.
Email is managed and stored and documents can be uploaded for easy access. ANAQUA
tracks and maintains workflow rules for IP laws and regulations in more
than 190 jurisdictions around the world.
A growing number of the world’s leading brand companies have selected
the ANAQUA IAM system, including the owners of the two most valuable brands,
Microsoft and The Coca Cola Company, as well as British American Tobacco,
Kimberly-Clark and others. “We’re delighted to welcome Diageo
into our growing community of brand leaders,” said Paul DiGiammarino,
CEO of Anaqua. “We are seeing strong interest in our IAM solution from
a number of global European companies as word spreads among IP executives
that Anaqua can truly deliver significant business benefits to both IP operations
and the company’s market position.”
About Anaqua
Anaqua provides
software and services that allow leading companies to extract additional value
from managing their global patent and trademark portfolios. The ANAQUA5 IAM
solution is a central data repository for all types of IP that links images
and documents to all aspects of the business, including brands and product
lines. Anaqua helps companies to proactively manage their intellectual property
rights as strategic business assets. Clients include BAT, Ford, Kimberly-Clark,
Microsoft, NXP Semiconductors and The Coca-Cola Company. Anaqua is headquartered
in Boston, MA, and has a European head office in London. For additional information
please visit http://www.anaqua.com.
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