Anaqua Press Release

For Immediate Release

 

CONTACTS:
Ian Reid                                                                                                                
Anaqua                                                                                                                
617-375-5808                                                                                                      
ireid@anaqua.com                                                                                              

 

Anaqua Attains Microsoft Gold Certified Partner Status

Anaqua Earns a Microsoft Competency In ISV/Software Solutions for ANAQUA solution used by Microsoft for managing its Intellectual Property

Boston, August 21, 2006 — Anaqua, a provider of intellectual asset management (IAM) software solutions, today announced it has attained Gold Certified status in the Microsoft Partner Program with a competency in ISV/Software Solutions. This recognizes Anaqua’s expertise as a solution provider of the intellectual asset management. As a Gold Certified partner, Anaqua has demonstrated expertise with Microsoft technologies and proven its ability to meet customers’ needs, including the IAM needs of Microsoft itself. Microsoft Gold Certified Partners receive a rich set of benefits, including access, training and support, giving them a competitive advantage in the marketplace.

Anaqua’s IAM system helps companies, including Microsoft and Kimberly-Clark, achieve competitive advantage from their intellectual assets by providing a single system to store and manage all types of intellectual property.  ANAQUA enables enterprises to align intellectual assets with strategic business goals, resulting in improved revenues, profits and risk management. ANAQUA is built on the Microsoft platform, utilizing Microsoft SQL Server’s scalability to enable clients to gain an enterprise-wide view of all intellectual assets.
“We are extremely pleased to have attained Gold Certified status in the Microsoft Partner Program. This allows us to clearly promote our expertise and relationship with Microsoft to our customers,” said Paul DiGiammarino, CEO. “The benefits provided through our Gold Certified status will allow us to continue to enhance the offerings that we provide for customers.”

“Customers are looking for partner companies that can bridge the gap between their business demands and technology capabilities. They need to trust in someone that can act as an expert adviser for their long-term strategic technology plans. Microsoft Gold Certified Partners, which have certified expertise and direct training and support from Microsoft, can build a positive customer experience with our technologies,” said Allison Watson, vice president of the Worldwide Partner Sales and Marketing Group at Microsoft Corp. “Today, Microsoft recognizes Anaqua as a new Microsoft Gold Certified Partner for demonstrating its expertise in providing customer satisfaction with Microsoft products and technology.”

As one of the requirements for attaining Gold Certified Status, Anaqua had to declare a Microsoft Competency. Microsoft Competencies are designed to help differentiate a partner’s capabilities with specific Microsoft technologies to customers looking for a particular type of solution. Each competency has a unique set of requirements and benefits, formulated to accurately represent the specific skills and services that partners bring to the technology industry.

The Microsoft ISV/Software Solutions Competency recognizes the skill and focus partners bring to a particular solution set. Microsoft Gold Certified Partners that have obtained this competency have a successful record of developing and marketing packed software based on Microsoft technologies.

"Solutions Competencies are an important way for Microsoft to better enable ISVs to meet customer needs," said Sanjay Parthasarathy, corporate vice president of the Platform Strategy & Partner Group at Microsoft. “They allow ISVs to keep and win customers with their deep knowledge of solutions-based Microsoft platform technologies. Microsoft has a long history of working closely with ISV partners to help deliver compelling solutions and applications to our mutual customers, and the Solutions Competencies are an important step in continuing to enhance vital relationships with ISVs worldwide.”

The Microsoft Partner Program was launched in December 2003 and represents Microsoft’s ongoing commitment to the success of partners worldwide. The program offers a single, integrated partnering framework that recognizes partner expertise, rewards the total impact that partners have in the technology marketplace, and delivers more value to help partners’ businesses be successful.

 

About Anaqua
Anaqua provides Intellectual Asset Management software and services proven to help companies gain competitive advantage from their intellectual property (IP) portfolios. Anaqua’s clients, including BAT, Ford, Kimberly-Clark and Microsoft, proactively manage IP as a strategic asset aligned with corporate business goals to help drive revenue and profit.  These forward-looking organizations have successfully transitioned this traditional back-office cost center into a key component of the business, using industry best practices to gain significant revenues and savings from repeatable, measurable IP business process improvements. Anaqua is headquartered in Boston, Mass, with its European head office in London. For additional information please visit http://www.anaqua.com   

Anaqua is a registered trademark of Anaqua, Inc. All other trademarks are recognized as proprietary to their owners.