Brooks Kushman P.C. – Embracing and championing change to build a successful IP law firm

Embracing Change to Build a Successful IP Law Firm

In a fast-changing IP world, being able to anticipate, embrace and champion change is critical in order to build a successful IP law firm. Change manifests itself in many ways: in the innovation and technological advances that need protecting, the complexity of the technology landscape, client priorities, as well as a firm’s own business practices. Brooks Kushman has established a reputation in the U.S. as a premier IP law firm, focused on providing exceptional client service. Anaqua spoke to Sangeeta Shah, the firm’s Chief Executive Officer, based in Michigan, about the keys to success and the complexities of managing and differentiating a mid-size IP law firm.