Helping adidas Earn Its Innovation Stripes

We recently sat down with Christof Wolpert, Vice President Global Legal Innovation for adidas who shared his experience and tips on how patent teams can have the greatest impact on the business.

Based at the adidas headquarters in Herzogenaurach, Germany, Christof Wolpert has been with the company for over 20 years, and set-up its first patent department. His team covers a whole range of activity relating to adidas’s innovation, market competitiveness, and litigation. With such wide-ranging responsibilities, it is important for Christof and his team to have transparency and clarity.

This is where technology and Anaqua’s AQX® IP platform is key to supporting adidas in the efficient management of its IP and innovation.